The Company uses Google Analytics features including:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
The Company uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit this website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google AdWords, and Remarketing.
The Company and other third-party vendors, including Google, use first-party cookies such as the Google Analytics cookie and third-party cookies such as the DoubleClick cookie together to inform, optimize, and serve ads based on visitor’s past visits to our website.
The Company uses remarketing with Google AdWords (see below) and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.
What is ReTargeting?
The main goal of ReTargeting Ads is to re-engage site visitors after they have left a site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example, if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, the site’s Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. The Site’s Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the Site. Using Real Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on such visitor’s previous activities on the Site. Each advertiser using the Company’s service is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.
How can I remove myself from being ReTargeted?
The Site makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see the Company’s Personalized Ads should simply email us at firstname.lastname@example.org.